Samsung’s forthcoming Galaxy Unpacked event on January 17 is likely to highlight generative AI on smartphones. The business recently introduced Galaxy AI, which is touted as a “comprehensive mobile AI experience” for Galaxy devices and will power communication, productivity, and creativity functions when it releases in early 2024. The timing hints that Galaxy AI will make its debut with the Galaxy S24 range, giving an AI boost that earlier Galaxy phones lacked.
Samsung previously teased AI Live Translate Call, a Galaxy AI feature that enables real-time voice and text translations during phone calls made using Samsung’s native calling software. In contrast to cloud-based systems, on-device processing allows for private translations. Galaxy AI appears to be similar to Bixby, Samsung’s 6-year-old digital assistant, although it certainly has more capabilities. Bixby is likely to continue handling Samsung’s connected home gadgets, while Galaxy AI becomes the AI face of Galaxy phones.
New silicon, like as the Snapdragon 8 Gen 3 chip expected in Galaxy S24 models sold in the United States and Samsung’s Exynos 2400 elsewhere, will give plenty of AI strength, with both promising considerable advances in AI performance over their predecessors. Qualcomm has already showcased the Snapdragon 8 Gen 3’s AI capabilities, demonstrating how the CPU can produce notes from phone calls. Samsung may incorporate user-friendly generative AI straight into the Galaxy S24 camera, messaging, and other apps.
With Apple purportedly preparing generative AI for future devices, Samsung has an incentive to outperform its main competitor in launching impactful on-device generative AI. We’ll have to wait until Galaxy Unpacked 2024 to see exactly how Samsung uses its new AI capability.
